Contributions
Led the design of a responsive, scalable SaaS platform for IBM Health, enabling users to efficiently discover community resources and assistance.
Worked closely with product managers, engineers, and stakeholders to ensure seamless integration of core features within the SaaS framework, focusing on scalability and user experience.
Conducted usability testing and iterative design improvements, reducing task completion time by 25% and increasing overall platform efficiency.
Pain Points
Users experienced difficulty navigating the platform due to disorganized UI and a lack of responsive design, leading to high bounce rates, particularly on mobile.
The SaaS platform's existing design failed to meet the needs of mobile-first users, who made up the majority of the platform's audience, causing significant engagement drop-offs.
Stakeholders required a future-proof solution that could scale with the platform’s growing user base and integrate new features without disrupting the user experience.
Discovery
Conducted user research through surveys and interviews, uncovering that 60% of users accessed the platform via mobile devices, emphasizing the need for a mobile-first design approach.
Found that the platform’s non-responsive design resulted in a 35% drop-off rate, highlighting the importance of a fully optimized, cross-device experience.
Collaborated with stakeholders to prioritize essential SaaS features, such as geolocation-based resource discovery, personalized content recommendations, and simplified, scalable navigation for future updates.
Solution
Designed a fully responsive SaaS platform with a mobile-first approach, ensuring a seamless, intuitive user experience across all devices, from smartphones to desktops.
Integrated geolocation functionality and dynamic filtering, empowering users to quickly discover relevant resources based on their location and preferences.
Streamlined the user interface by applying consistent design patterns, simplifying workflows, and creating a guided onboarding experience to improve user retention and engagement.
Impact
Improved user search time by 40%, enabling users to find community resources more efficiently within the platform.
Increased user engagement by 35%, with significant improvements in time-on-site and repeat visits, reflecting a more engaging SaaS experience.
Achieved a 50% improvement in resource discovery success rates, demonstrating that users could more easily find the services they needed, thanks to the platform’s new features and design.
Ensured scalability for future enhancements, with the design’s responsive architecture and flexible user interface allowing for seamless updates and feature integrations.
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