Contributions
Collaborated with Albertson's design team to maintain and update websites and apps within the company’s design systems, ensuring a consistent and scalable user experience.
Designed and implemented the "Don't forget to add" page, providing users a final opportunity to add frequently forgotten items before checkout.
Enhanced user experience and monetization strategies across digital platforms, contributing to measurable business growth.
Pain Points
Inconsistent application of the design system led to a fragmented user experience across platforms.
Users frequently abandoned the checkout process due to incomplete carts, resulting in lost sales opportunities.
Limited functionality to upsell or cross-sell products during the checkout process.
Discovery
Conducted usability testing and gathered user feedback, identifying that 25% of users regretted not adding essential items post-checkout.
Analyzed purchase patterns to identify commonly forgotten items, such as milk, bread, and household essentials.
Collaborated with stakeholders to prioritize features that could drive last-minute purchases without disrupting the checkout flow.
Solution
Developed the "Don't forget to add" page as an integrated step in the checkout process, leveraging personalized product suggestions based on user cart content and shopping history.
Applied design system components to ensure the feature aligned visually and functionally with existing pages.
Optimized layout and navigation for seamless integration into the user journey.
Impact
Increased average order value by 15% through effective upselling on the "Don't forget to add" page.
Reduced checkout abandonment rates by 20%, creating a smoother user experience.
Improved user satisfaction by providing a helpful and intuitive feature, as reflected in post-implementation surveys showing a 25% increase in positive feedback.
Boosted revenue by optimizing monetization opportunities during the checkout process.
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Task Analysis + Slide Deck
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Affinity Map
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DFTA (Don't Forget To Add) Page
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Product Detail Page + Ad Placement Mockups
